Running an email campaign with DoliPlus Module 3.40 DoliPlus Training

Training objectives

Understand the role of business management software in an organisation.
Learn how to configure DoliPlus according to your needs.
Use the software’s common functions.

Prerequisites

No prior knowledge required.

Target audience

All levels

Teaching method

Active learning based on addressing participants’ specific challenges.
Theoretical concepts linked to participants’ real-world experience.
Practical examples and case studies help trainees master the software’s features.
Resources: Video projection. Individual computers for each participant.

Duration

7 hours

Course outline – Running an email campaign with DoliPlus

Outline

Define your email strategy

• Current email usage in B2B companies.
• B2B prospecting and promotional approaches.

Designing an email

• Copywriting: key rules, benefits of personalisation and targeting.
• Structuring content with tables.
• Responsive Design: emails viewed on mobiles or tablets.
• Improving open rates and response rates.
• Built-in editor vs external editor.
• Image imports.
• Variable substitution fields.
• External links, Google Analytics.
• Testing and gathering feedback.

Setting up and measuring campaigns

• Brief, checklist and sample timeline.
• Key metrics: how to analyse them and make decisions.

Optimising email deliverability

• Deliverability challenges.
• Parameters affecting email deliverability.
• Measuring email deliverability.

Database

• Growing your email address potential.
• Data hygiene rules, managing inactive contacts.
• Data collection rules.
• Email capture mechanisms on websites or at point of sale.
• Competitions, prize draws and co-registration.
• Renting email lists: B2B budget benchmarks.
• Assessing social media for email capture.
• Methods to avoid.

Planning email campaigns

• Creating a plan incorporating testing and follow-ups.

Assessment

Quiz

Summary and Q&A

Summary, questions and final training debrief.